Jane Jiaqian Wang

Dr. Jane Jiaqian Wang is an Assistant Professor of Marketing at National University of Singapore NUS Business School. 

Dr. Wang earned her PhD and M.S. in Marketing from Northwestern University Kellogg School of Management after obtaining an M.A. in Social Sciences in Psychology from The University of Chicago. Before her graduate studies, she received a B.M. in Marketing and a B.A. in Theory and History of Arts from Peking University and interned at prominent consulting firms and PR agencies.

Dr. Wang's research explores the psychology of self-identity, physical appearance, and morality within consumer behavior, healthcare, as well as diversity, equity, and inclusion. For instance, her work investigates 

• how self-concept clarity—having a clear sense of "who I am"—affects consumers' interest in cosmetic procedures and moral decision-making,

• how to promote health behaviors such as vaccine uptake, and

• how fashion brands' body-inclusive initiatives, including disability representation and plus-size representation, influence marketing effectiveness. 

Dr. Wang's work has been published in leading marketing and psychology journals including Journal of Marketing Research and Journal of Experimental Psychology: General.