Jane Jiaqian Wang

Dr. Jane Jiaqian Wang is an Assistant Professor of Marketing at NUS Business School, National University of Singapore.

Research: Dr. Wang's research lies at the intersection of social psychology, marketing, and management. She applies the lens of self and identity to understand how individuals navigate everyday judgments and decisions, as well as interpersonal and intergroup dynamics. She also studies moral psychology, exploring how people make moral decisions and evaluate others’ morality. Substantively, her work informs areas such as beauty and fashion, healthcare, technology, and diversity, equity, and inclusion (DEI) in business contexts. 

Dr. Wang's work has been published in leading marketing and psychology journals, including Journal of Marketing Research and Journal of Experimental Psychology: General.

Teaching: Dr. Wang teaches Consumer Behavior and delivers invited lectures on topics such as segmentation, targeting, and positioning.

Academic background: Dr. Wang earned her PhD and M.S. in Marketing from Northwestern University Kellogg School of Management after obtaining an M.A. in Social Sciences in Psychology from The University of Chicago. Before her graduate studies, she received a B.M. in Marketing and a B.A. in Theory and History of Arts from Peking University.